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The Moonshine Jungle Tour was the second concert tour by American singer-songwriter Bruno Mars in support of his second studio album, ''Unorthodox Jukebox''. The tour began on June 22, 2013 and continued through October 18, 2014. A promotional trailer and behind-the-scenes footage of the tour were released through Mars' official YouTube channel and website. In April 2013, Bruno Mars announced that the tour would include Australia in February and March 2014. As of September 10, 2013, the tour had grossed $40.5 million from the first 42 shows and dragged more than 565,000 fans, according to John Marx when interview by Billboard. The tour was ranked 23 among the ''Top 25 Tours of 2013'' being able to sellout 44 shows in 48, with a gross of $46,417,795 only in North America shows.〔(【引用サイトリンク】title=Top 25 Tours of 2013 )〕 In 2013, he played 84 shows giving him a total of $72.4 million engrossment.〔(【引用サイトリンク】title=2013 PollStar Year End Top 20 Worwide Tours )〕 In January 2014, Bruno Mars announced a second leg in North America, with 35 concerts being scheduled in the United States and six in Canada with Pharrell joining Mars on select dates, and Aloe Blacc as the supporting act. == Background == After Matt Galle from Paradigm put on "The Doo-Wops & Hooligans Tour" Marx was hired for Mars' second headlining tour. Mars' team at WME includes, besides John Marx, Sara Newkirk Simon, Tony Goldring (international booking), Michele Bernstein and Ben Totis. Mars is managed by Brandon Creed, and a team at Creed company that includes Kevin Beisler and Rob Bonstein.〔 On January 2012 it was decided that Bruno Mars would not play in any theaters or ballrooms like on the previous tour. This decision came from the success that Mars was experiencing not only for the sold out arenas but also due to the dynamic performances. John Marx, in an interview to ''Billboard'' confessed that the decision of making the "leap from smaller venues to arenas, it's never an easy one" and added "you take precautions to make sure that you don't leave any empty seats." since "Analytics only give you so much."〔 At Billboard's Backstage, Mars manager, Brandon Creed said that Mars was more focused and excited than nervous. "He spends a lot of time rehearsing and preparing, and directing and doing choreography, everything," he said. "It's all him... He takes it from the past and brings it to today. Wait 'til you see the tour." He was really excited "We're going into rehearsals now, so I don't have much to share, but it's going to be... incredible," he said. "It's hectic, but it's amazing... It's a thrill to work with an artist so talented." The tour was first scheduled to take off in February, however the record was late in coming even though they had booked the tour a year in advance. Nevertheless, most artists decided to tour in the first quarter, instead of waiting for summer. As a result, the tour was pushed to summertime.〔 Since they didn't want to take risks or leave empty seats, they started by looking at different types of venues. John Marx shares that "We had, generally, three different configurations going before we even sold past the 180-degrees". Using five cities as "test" to see "how good it was selling" and if the prices of the tickets were too expensive.〔 Marx expressed his opinion towards the mistake of scheduling tour cities by saying "Generally, the mistake people make is picking too many cities. Artists can generally play 24 dates and when you get beyond that sales start dropping off, and that’s when it gets a little bit dangerous." He added "We picked 44 dates, which is ambitious." There was a lot of work towards "how () opened up the venues", since they were "bullish" on what they thought they could sell. John explains:" We did go pretty deep into the markets. We could’ve easily done a second Chicago date, but we decided to go with Minneapolis instead, which sold out on the on sale"〔 According to Marx, tickets sales spiked after "Locked Out of Heaven" was a huge success, "It’s the type of song that really motivates people to purchase a ticket. It has that live element to it; it was a very active track." or even after the Grammy performance, since in Bruno case "everything was very consistent". Although the team thought it would spike sales, "In the pop world, they say, “Hit records cure cancer.” So they can do just about anything", concluded Marx.〔 James Berry, monitor engineer for Bruno Mars, said the first time he took Bruno Mars gig over two/one year and half ago, Mars and the background singers were using a competitor's model as microphone. "I just knew there was a better microphone and capsule combination for him". Recalls, Berry. He also added "I began transitioning the background singers first, then worked with the front-of-house guy to get Bruno to try a Sennheiser microphone." For wireless audio in the tour, the Bruno Mars production team has relied on Sennheiser. Wireless Touring Rig Derek Brener, front-of-house engineer, for three/one year and half ago, remembers a point where Mars' audio infrastructure took a huge step forward: "One of the main turning points was when James came in and said he would not use anything else but the Sennheiser wireless that’s when everything changed." Brener respects and trusts Berry's opinion since he has worked with Beyoncé, Weezer and lots of other great bands. Mars is very involved with Brener and Berry "on the way things sound and has very clear ideas on what he wants and what he expects". Nowadays, there is no discussion Mars wants Sennheiser and that what he gets wherever he is playing. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Moonshine Jungle Tour」の詳細全文を読む スポンサード リンク
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